Display device



Jan. 5, 1965 L. e. PERETTl 3, 5

DISPLAY DEVICE Filed Jan. 16, 1962 2 Sheets-Sheet 1 INVENTOR. LEONARD G. Psnem Jan. 5, 1965 L.. G. PERE'TTI 3 DISPLAY DEVICE Filed Jan. 16, 1962 2 Sheets-Sheet 2 INVENTOR. LEONARD G. Peas":

United States Patent 3,163,948 DISPLAY DEVICE Leonard G. Peretti, Chicago, 111., assignor to Arvey Corporation, Chicago, 111., a corporation of Delaware Filed Jan. 16, 1962, Ser. No. 166,515 2 Claims. (Cl. 40-30) This invention relates to displays and particularly to a novel device which may be employed as an advertising sign and display of an animated nature.

It is a particular object of the presentinvention to provide an advertising display comprising a plurality of strip components which are alternately displayed and concealed in a continuous manner to provide a means for attracting attention of viewers.

Further objects of the present invention, its details of construction, arrangement of parts and economies will be apparent from a consideration of the specification and accompanying drawings, wherein:

FIG. 1 is a front elevational view of the present invention, and

FIG. 2 is a side elevational view thereof.

FIG. 3 is a top plan view, and

FIG. 4 is a section on the line 4-4 of FIG. 1.

FIG. 5 is a rear elevational view of my display device, and

FIG. 6 is a section on the line 6-6 of FIG. 5.

FIG. 7 is a perspective detail of the movable components of the display device of the present invention.

Referring to the drawings, the reference numeral 10 comprises a frame formed with a plurality of aligned sight openings 11, 12 and 13. Although three sight openings are shown, two or more may be employed and although these are shown to be rectangular, other shapes may be employed as will be apparent to those skilled in the art. Further, although the sight openings 11, 12 and 13 are shown to be vertically aligned, in the alternative they may be horizontally or otherwise aligned.

A separate strip of flexible display sheet material adapted to overlie each of the aforesaid sight openings is disposed rearwardly of the frame 10, at least one of said strips being endwise secured adjacent one defining edge portion of the opening it is adapted to overlie and at least one other strip being endwise secured adjacent an opposed defining edge portion of the opening it is adapted to overlie. Thus, for example, strip 14 overlies sight opening 11 and is secured as at 15 to the rear face of the frame 11 adjacent one defining side edge of opening 11. Strip 16 is likewise secured as at 17 to one defining side edge portion of sight opening 13 and at the same side to which strip 14 is secured. The intermediate strip 18 is secured rearwardly of frame 10 adjacent the defining edge of sight opening 12 at a side opposed to that to which the adjacent alternate strips 14 and 16 are secured, as at 19. In other words, at least one of the display strips should be endwise secured adjacent one side of the opening it is adapted to overlie and at least one other strip should be endwise secured adjacent the opposed defining edge portion of the sight opening it is adapted to overlie, to provide a balanced arrangement as will be hereinafter apparent. When more than two display strips are employed, they are endwise attached at alternate sides as shown in the drawings. It thus will be understood that although at least two display strips are employed, three or more can also be employed.

A roller 20 extends transversely across each of the sight openings. The opposed ends of the strips 14, 16 and 18 are attached to the roller 20 in a manner whereby when the roller is reciprocally rolled across the sight openings, from one side edge of frame 10 to the other, the strips are caused to be alternately rolled up and un- 3,163,948 Patented Jan. 5, 1965 rolled. Thus, when one strip is rolled up an adjacent one is unrolled, and this is reversed as the roller 20 is caused to be moved from, for example, the left-hand side to the right-hand side of the frame 10 as shown in FIG. 1 and vice versa.

FIG. 1 shows the display strips 14 and 16 fully extended across their respective sight openings 11 and 13,- Whereas strip 18 is completely rolled up on roller 20. When the roller is caused to be rolled from the position shown at the left-hand side of the display of FIG. 1 to the right-hand side thereof, display strips 14 and 16 will become progressively rolled up and at the same time intermediate strip 18 will be caused to be progressively unrolled. This progressive movement at the intermediate position where each strip is partially rolled up and partially unrolled is shown in the detail of FIG. 7.

It will be understood that each of the strips may be secured to the frame 10 and to the roller 20 by suitable means such as adhesive or stapling. The strips 14, 16 and 18 may be composed of paper, plastic film, or woven fabric; the frame 10 and its associated components, as hereinafter described, are suitably formed of paperboard; and roller 20 may also be a fibrous tube.

The frame 10 is suitably supported by and integral with a stand which comprises a base portion 21, side easel components 22 and 23, a backing sheet 24 and top 25 which has a downwardly extending tab 26. The tab 26 is formed with slots, not shown, for frictional interlocking reception of the upper edges of the side easels 22, 23. The backing 24 is similarly formed with the top extension 27 having a downward extension 28 which is similarly formed with slots, not shown, for interlocking engagement with the side easels 22, 23. The backing 24 is also secured in interlocking engagement with the side easels 22 and 23 by means of a plurality of laterally extending tongues, such as at 29 and 30, which interlockingly extend through slots in the easels 22 and 23.

The backing 24 is visible through the respective sight openings when their companion rollable strips do not completely cover the sight openings and to such end the backing 24 may carry ornamentation, indicia or displays in addition to or complementary to that shown in the flexible display strips which are alternately rolled up and unrolled.

Reciprocal movement of the roller 24) across the sight openings 11, 12 and 13 is indirectly effected by means of the rocker arm 31 which is pivoted at its upper end 32 to the backing 24 rearwardly thereof as shown in FIG. 5. This rocker arm may be composed of an elongated strip of paperboard and end portions doubled over on fold.

The lower end of the rocker arm 31 has secured thereto the normally extending bifurcated element 37 which freely embraces the lower end portion of tube 26. Thus, when rocker arm 31 is caused to be rocked about its pivoted upper end portion 32, the element 37 at the lower end portion of the rocker arm 31 causes the tube 20 to be moved from the right to the left in the illustration shown, and vice versa, in a continuou alternating manner. Thus, while advertising display strips 14 and 16 are rolled up the intermediate strip 18 is unrolled and vice versa.

Rocker arm 31 is in turn caused to be reciprocally pivoted through the link 38 which is pivoted to the crank arrn31 intermediate its length as at 39. The opposed end of link 38 is pivoted at 40 to the crank 41 at one end of the latter. The opposed end of crank 41 is fixedly secured to a shaft 42 extending from a gear, not shown, in the housing 43 at one end of the electric motor 44.

This motor can be a synchronous motor having a low speed output of 5 r.p.m. at shaft 42. Thus, by energizing motor 44 the crank arm 41 is caused to rotate 360 and to reciprocate its pivoted link 38. The latter. in turn causes rocker arm 31 to rock on its pivoted end 32 and its bifurcated component 33 to move the vertically extending roller in a horizontal direction across the sight openings 11, 12 and 13 to provide a movable display. Printed or other illustrative material is thus caused to appear and disappear in an alternating continuous manner.

Although I have shown and described the preferred embodiment of*my invention, it is understood that changes may be made in the details thereof without departing from its broad aspects as comprehended by the following claims.

I claim: 1. A display device comprising, a frame formed with a plurality of parallel sight openings, p

a separate strip of flexible display sheet material adapted to overlie each sight opening disposed rearwardly of said frame,

at least one of said strips being endwise secured adjacent one defining edge portion of the opening it is adapted to overlie,

and at least one other strip endwise secured adjacent a defining edge portion of the opening it is adapted to overlie and opposed to the defining edge portion to which the first named strip is attached,

a roller extending transversely across each of said openings,

the unsecured ends of said secured strips being secured to said roller in a manner whereby when the roller is reciprocally rolled across said sight openings said first secured strip is' alternately rolled up and unrolled and the other strip is alternately unrolled and rolled up,

support means for said frame, and

means for continuously reciprocating said roller comprising,

a rocker arm pivoted at one end to a panel carried by said support means parallel to said frame, and

means carried by the unpivoted end of said rocker arm freely embracing one end portion of said roller for reciprocating movement of the latter thereby.

2. The display device of claim 1 wherein the means for continuously reciprocating said roller further comprises,

a crank arm,

means for continuously rotating said crank arm, and

a connecting link pivoted at one end to the outer end I of said crank arm and pivoted at its opposed end to an intermediate portion of said rocker arm. 

1. A DISPLAY DEVICE COMPRISING, A FRAME FORMED WITH A PLURALITY OF PARALLEL SIGHT OPENINGS, A SEPARATE STRIP OF FLEXIBLE DISPLAY SHEET MATERIAL ADAPTED TO OVERLIE EACH SIGHT OPENING DISPOSED REARWARDLY OF SAID FRAME, AT LEAST ONE OF SAID STRIPS BEING ENDWISE SECURED ADJACENT ONE DEFINING EDGE PORTION OF THE OPENING IT IS ADAPTED TO OVERLIE, AND AT LEAST ONE OTHER STRIP ENDWISE SECURED ADJACENT A DEFINING EDGE PORTION OF THE OPENING IT IS ADAPTED TO OVERLIE AND OPPOSED TO THE DEFINING EDGE PORTION TO WHICH THE FIRST NAMED STRIP IS ATTACHED, A ROLLER EXTENDING TRANSVERSELY ACROSS EACH OF SAID OPENINGS, THE UNSECURED ENDS OF SAID SECURED STRIPS BEING SECURED TO SAID ROLLER IN A MANNER WHEREBY WHEN THE ROLLER IS RECIPROCALLY ROLLED ACROSS SAID SIGHT OPENINGS SAID FIRST SECURED STRIP IS ALTERNATELY ROLLED UP AND UNROLLED AND THE OTHER STRIP IS ALTERNATELY UNROLLED AND ROLLED UP, SUPPORT MEANS FOR SAID FRAME, AND MEANS FOR CONTINUOUSLY RECIPROCATING SAID ROLLER COMPRISING, A ROCKER ARM PIVOTED AT ONE END TO A PANEL CARRIED BY SAID SUPPORT MEANS PARALLEL TO SAID FRAME, AND MEANS CARRIED BY THE UNPIVOTED END OF SAID ROCKER ARM FREELY EMBRACING ONE END PORTION OF SAID ROLLER FOR RECIPROCATING MOVEMENT OF THE LATTER THEREBY. 